INSHUR entered a high-growth phase of its B2B startup journey. As the global leader of embedded insurance solutions for the on-demand economy, including rideshare, delivery, carshare and autonomous vehicles (AV), INSHUR needed to raise its profile among investors and the insurance industry, and attract the right talent. We led on INSHUR’s acquisition of an US insurance company and its three VC raises, as well as partnerships with Google and Uber.
INSHUR trusted the process to centralise the PR function as it is anchored in E.A.T (Expertise, Authority and Trust). We raised INSHUR’s online presence with technology, insurance, fintech and investor audiences through consistent communications across earned and marketing and social channels, enabling AI search and SEO to contextualise the company’s brand with the right language and phrasing.
INSHUR worked with us to develop a first-of-its-kind, culturally-intelligent report. Titled Driving the on-demand economy, the report was a vehicle that relaunched INSHUR as more than just an insurance company. In just over two years, we garnered nearly 400 pieces of international top-tier media coverage with an average domain authority of 50, averaging 8m views. Most importantly, we were able to track dark social shares (Whatsapp, Facebook Messenger, Instagram messaging and more) of INSHUR’s brand and purpose – a metric essential to understanding how audiences interact with the brand and media stories. We also secured four speaking slots: Money20/20 in both Europe and Vegas, with the conviction that insurance and payments in the on-demand economy go hand-in-hand, ITC Vegas and ITC London.
